Professional Summary
Passionate and results-driven professional with over 6 years of experience in communications, marketing operations, and program management within the gaming industry. Demonstrates a deep passion for video games, developers, and the power of play, with proven success in working globally with partners and developers to deliver complex, impactful business solutions. Adept at managing cross-functional teams, streamlining operations, and collaborating to solve complex challenges. Self-motivated, solution-oriented, and committed to continuous learning and knowledge sharing.
Work Experience
Career Pillar Lead - ASCEND Chapter
NikeUnited
- •Led multimedia campaigns that boosted employee engagement by 25%, demonstrating leadership and commitment to organizational values
Program Manager - Digital Transformation Office
Nike · Beaverton, Oregon
- •Led global marketing campaigns for major product launches, working closely with cross-functional teams including marketing, product, and retail teams to ensure cohesive execution across all channels
- •Managed relationships with external partners to drive collaboration and alignment on marketing and operational strategies, enhancing customer engagement and brand visibility
- •Developed messaging and program frameworks for marketing operations, ensuring consistency across global markets and improving operational efficiency
- •Collaborated with regional teams to ensure the successful adaptation of global strategies to local markets, refining processes to meet specific market needs
- •Participated in product evaluations and consumer feedback sessions, ensuring alignment between brand vision and consumer expectations, driving innovation in Nike's product offerings
Program Manager - Business & Global Technology
Nike · Beaverton, Oregon
- •Executed seasonal marketing operations for Nike's North America region, collaborating with merchandising, design, and store teams to deliver engaging in-store and digital consumer experiences
- •Managed cross-functional communications across marketing and operations teams, ensuring smooth coordination of marketing initiatives and alignment with business objectives
- •Implemented tools and processes to track and measure the effectiveness of marketing campaigns, providing insights to leadership to drive data-informed decisions
- •Developed training materials for retail teams, ensuring consistent messaging and execution across all Nike retail locations in North America
Process Manager
Princess Nourah University · Saudi Arabia
- •Led the planning and execution of retail-focused communications, ensuring timely and clear communication between headquarters and field operations teams
- •Supported the rollout of key initiatives such as new store openings and seasonal campaigns, coordinating efforts across departments to ensure smooth implementation
- •Managed cross-functional project teams, providing guidance on timelines, deliverables, and communication strategies to drive successful project outcomes
- •Worked independently in ambiguous environments, identifying key stakeholders and driving solutions to meet business objectives
Education
Portland State University
Marketing and Advertising
Business School
Skills
Professional Skills
Management
Communication
Business Development
Industry Knowledge
Certifications
PMP
Train the Trainer
Cambridge University
Projects
NA Sustainability Innovative Resale Digital Ecommerce
Helped create the visual storytelling for Nike's refurbished project, contributing to a 20% increase in product awareness among senior leadership
Innovative Code Lab for the Youth
Developed a tech education program that fostered a 30% growth in student engagement