Mariam Badr

Generated $600,000+ in donor pipeline within a single month by designing and executing a coordinated multi-channel program strategy with clear business objectives, measurable KPIs, and post-campaign performance reporting. Owned end-to-end execution of HDF's presence at a 10,000+ attendee conference in Chicago, including full strategic planning, vendor coordination, budget management, booth production, VR experience activation, staffing, and travel logistics. Built measurement frameworks to assess campaign and event ROI, using Tableau, Mixpanel, and heatmap analysis to surface insights and optimize future program investments. Cultivated relationships with major gifts donors through personalized 1:1 engagement at private fundraisers and public events, increasing average pledged contribution amounts by 20% by deepening trust and accelerating commitment cycles. Developed scalable workflows and cross-functional operating models between teams to close communication gaps, reduce operational friction, and improve execution quality and speed. Led AI efficiency workshops for internal staff, driving measurable adoption of new tools and establishing a culture of continuous improvement across the organization. Wrote technical copy for screening videos, landing pages, and CEO communications, translating organizational strategy into compelling external-facing narratives.

Developed a structured GTM framework including audience segmentation, messaging pillars, and a 500-account target universe to guide strategic pipeline growth across the AI and robotics ecosystem. Built CRM logic, tracking baselines, and performance measurement systems that created a repeatable, scalable model for program evaluation and leadership decision-making. Consolidated cross-channel engagement data into an executive KPI report with strategic recommendations for scaling acquisition, improving conversion, and shaping next-quarter investments. Led A/B message refinement and data analysis across 100+ monthly touchpoints to improve outreach quality and inform ongoing optimization.

Planned and executed multiple executive-facing internal events aligned to leadership travel schedules, including Q&A sessions, leadership workshops, and early career programming for employee resource groups, driving measurable improvement in employee engagement scores. Increased resource allocation accuracy by 30% by supporting implementation of Anaplan, a multi-million-dollar budgeting tool adopted by 50+ marketing leaders globally. Designed a 1-year AI-focused L&D strategy that improved employee capability scores by 20% by using data to identify skills gaps and prioritize learning pathways across a global marketing organization. Created executive-ready reporting dashboards and performance summaries that improved cross-functional visibility and stakeholder alignment.

Elevated internal campaign visibility by 15% by synthesizing audience engagement data, building structured insights frameworks, and realigning GTM strategy across channels reaching 10,000+ employees. Coordinated livestreams and internal events, managing full run-of-show logistics, gathering real-time feedback, and building scalable engagement frameworks for future activations. Supported strategic partnership execution by aligning cross-functional messaging and deliverables across communications, engineering, HR, and brand teams to ensure consistent, on-time delivery. Drafted executive broadcast scripts translating complex technical updates into clear, compelling narratives for senior leadership communication.

Reduced project delays by 10% by leading qualitative and quantitative research across 7+ cross-functional focus groups to inform a division-wide brand refresh for the Chief Commercial Officer. Built structured insights reports that translated stakeholder and employee sentiment into actionable communication strategy and organizational priorities. Supported strategic alignment by compiling competitive landscape research and synthesizing requirements for leadership initiatives.

Generated $300,000+ in annual fundraising revenue by designing and executing the organization's flagship annual fundraiser banquet, owning venue selection, keynote speaker coordination, ticket sales tracking, staffing, and full run-of-show execution. Served as primary on-site coordinator for the annual banquet, managing live agenda execution and optimizing the registration and check-in process year over year to improve attendee experience and operational efficiency. Transitioned event staffing model from volunteer-dependent to fully paid staff labor, improving operational reliability and aligning with evolving organizational priorities. Developed CAIR Washington's Visual Identity and Tone of Voice Guide, building a comprehensive brand system used across all organizational communications. Elevated monthly engagement by 30% and achieved 10,000+ monthly impressions by producing high-impact digital content informed by audience sentiment and platform analytics. Increased donor retention by 25% by strengthening CRM processes and using behavioral engagement data to personalize outreach and deepen community relationships.

Grew online presence by 22% by analyzing platform metrics, identifying performance signals, and refining content and campaign strategy to improve engagement and audience retention. Managed content across 5+ platforms using data insights to tailor communication and strengthen audience loyalty. Led campaign planning for community programs serving 300+ families, ensuring alignment with organizational goals and measurable KPIs.